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Working in the media world has opened my eyes to how far some companies will go to have their brands resonate with consumers. Seemingly broke companies will pour millions of dollars into a single 30-second ad, they’ll hire mega movie stars to cover up the fact that their product is actually pretty lame, and fly [...]
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A few years ago, the New York Times’ Mark Bittman introduced the world to “No Knead Bread“, creating a little culinary phenomenon across the country. People became tickled pink by the idea that you could create beautiful, golden-crusted bread without having to knead dough for an agonizing 10 to 20 minutes beforehand. (To date, Bittman’s article [...]
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It turns out that Jaime Oliver, best known as The Naked Chef, is more than just a kooky celebrity chef. If you didn’t watch his old Food Network show, imagine Julie Child on crack…he would flail around the kitchen, knocking over olive oil bottles and would mix everything by hand (i.e. bare hands tossing lettuce [...]
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